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Decision authority

Down the streaming rabbit hole

Oct 4, 2026

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3 min read

Down the streaming rabbit hole

The Warner Bros. Discovery merger closed. What it left unresolved may be present in your organization right now.

Shawnette Rochelle
Shawnette Rochelle

Decision ownership

+1

Baghdad + Starbucks. One pattern.

Sep 27, 2026

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3 min read

Baghdad + Starbucks. One pattern.

I saw it first in Baghdad. Then I recognized it at Starbucks.

Shawnette Rochelle
Shawnette Rochelle

Decision ownership

What Djibouti taught me about executive teams

Sep 20, 2026

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2 min read

What Djibouti taught me about executive teams

What the hottest place I've ever lived taught me about how organizations move.

Shawnette Rochelle
Shawnette Rochelle

Decision architecture

+1

Consensus-driven. Too deliberative. Red flags.

Sep 13, 2026

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2 min read

Consensus-driven. Too deliberative. Red flags.

A few phrases in a government report caught my attention.

Shawnette Rochelle
Shawnette Rochelle

Decision architecture

Effort is rarely the problem

Sep 6, 2026

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1 min read

Effort is rarely the problem

The difference between effort that compounds and effort that stalls.

Shawnette Rochelle
Shawnette Rochelle

Decision architecture

+1

What changing conditions exposed

Aug 30, 2026

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3 min read

What changing conditions exposed

Three years of documented warnings. The underlying decision never moved.

Shawnette Rochelle
Shawnette Rochelle

Decision architecture

+1

Thirteen deaths. One missing path.

Aug 23, 2026

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3 min read

Thirteen deaths. One missing path.

What the investigation documented points to something deeper than the common diagnosis.

Shawnette Rochelle
Shawnette Rochelle

Challenge, Escalation, Revisit

A serious flaw

Aug 16, 2026

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3 min read

A serious flaw

I've known this story for decades. Two words evolved how I see it.

Shawnette Rochelle
Shawnette Rochelle

Challenge, Escalation, Revisit

When fear is the symptom, not the cause

Aug 9, 2026

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3 min read

When fear is the symptom, not the cause

76 interviews. One finding most people overlook.

Shawnette Rochelle
Shawnette Rochelle

Decision architecture

Named or simply practiced

Aug 2, 2026

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3 min read

Named or simply practiced

A pattern emerging from conversations with C-suite leaders at respected institutions.

Shawnette Rochelle
Shawnette Rochelle

Assumptions

+1

Surprised and disappointed

Jul 26, 2026

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3 min read

Surprised and disappointed

Two words from the board that point to a far bigger question.

Shawnette Rochelle
Shawnette Rochelle

Assumptions

45 minutes. Years in the making.

Jul 19, 2026

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3 min read

45 minutes. Years in the making.

It looked like any other morning. It wasn't.

Shawnette Rochelle
Shawnette Rochelle
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Inner Frontiers for Outer Impact

Inner Frontiers for Outer Impact

Inner Frontiers for Outer Impact is a free weekly newsletter for executive teams. Each issue examines a real case to surface what happens in the space between strategic intent and execution, the point where decision architecture determines whether a decision moves with clarity or quietly stalls.


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