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Decision durability

Execution velocity

+2

The part of a leadership transition nobody announces

Apr 26, 2026

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4 min read

The part of a leadership transition nobody announces

Delta announced three leadership transitions. The coverage got the story half right.

Shawnette Rochelle
Shawnette Rochelle

Tradeoffs

+2

Repetition is a signal, not a coincidence at the decision layer

Apr 12, 2026

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6 min read

Repetition is a signal, not a coincidence at the decision layer

Same decision. Different meeting. Slightly different conversation. When this pattern shows up, it’s often not confusion. It’s something still open beneath the surface.

Shawnette Rochelle
Shawnette Rochelle

Tradeoffs

+2

Why decisions keep getting revisited

Apr 5, 2026

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6 min read

Why decisions keep getting revisited

The decision was clear. But something changed once the work began.

Shawnette Rochelle
Shawnette Rochelle

Tradeoffs

+2

“Why are we still talking about this?”

Mar 29, 2026

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7 min read

“Why are we still talking about this?”

No one was pushing back. And yet, the same decision kept showing up again.

Shawnette Rochelle
Shawnette Rochelle

Execution velocity

+2

The quiet signal that a decision won’t hold

Mar 22, 2026

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7 min read

The quiet signal that a decision won’t hold

Before a decision gets questioned, something quieter begins to change. You’ve likely seen it.

Shawnette Rochelle
Shawnette Rochelle

Team Effectiveness

+2

I noticed something at the running store

Mar 15, 2026

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6 min read

I noticed something at the running store

Every display shelf represents years of executive decisions. One question behind those decisions often goes unasked.

Shawnette Rochelle
Shawnette Rochelle
Inner Frontiers for Outer Impact

Inner Frontiers for Outer Impact

Inner Frontiers for Outer Impact is a free weekly newsletter for executive teams focused on two questions: why decisions made in alignment often fail to hold in execution and what it takes to change that.


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